Why does my hair color fade quickly??????

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2021.06.16Bleaching

Why does my hair color fade quickly??????

When maintaining freshly colored hair, there are a few things to consider to ensure your money and color don’t go down the drain…literally. First, we must take a holistic approach to hair health and color. What goes on before and during your color service is just as important as what comes after. A common reason behind fast-fading hair color is insufficient processing time, meaning the hair color did not stay on long enough. This especially holds true if you have grey hair. Grey hair cuticles are tightly packed down and take longer to open and absorb artificial hair color molecules. Waiting at least 24 hours to wash their hair after their color service will help prolong their fresh, new color. However, what may be more important than waiting to shampoo is using the correct aftercare products. The number one ingredient to avoid in your aftercare products is SLS (Sodium Lauryl Sulfates). However, using color care shampoo and conditioners that are also pH-balanced and free of plastics will prove to enhance and extend the life of hair color. Using products with too high of a pH can cause the cuticle to re-open. An open cuticle will ultimately cause your hair color to fade fast and off tone. In addition, styling products that are loaded with plastics and petrochemicals can build up on the hair, causing hair to appear dull and lifeless.